A RESPONSIVE WEB EXPERIENCE
I had the pleasure of being a part of the remarkable team at SportsLabs between Jan and September 2014. During my tenure, we worked to create a new digital platform for collegiate athletic programs around the country. One of the more notable projects was when we had the opportunity to onboard the University of Arkansas onto the platform.
Arkansas wanted a fresh design that spoke to the Nike produced rebrand of their athletic department. We were to deliver a new experience not only for their fans but for media users and potential recruits.
I was the lead user experience designer for this project. The work I did focused on user research, persona creation, site map creation, wireframing and high resolution visual design.
We took a deep dive into the user base at Arkansas so we could deliver the best experience for all. Below are some of the personas that came out of the exercise.
Following our initial discovery exercises, low and high fidelity wireframes were produced. Those wireframes were than annotated for development.
Because it was such a small team and a startup environment, I was asked to step up and help produce the high fidelity comps that would be sliced and delivered to development. Below are some of the screens I produced.