Mobile Search Redesign
BFGoodrich reached out to improve the entire mobile experience on their site. After an initial assessment of the current state and an extensive competitive assessment, Sapient recommended not only a dynamic site with fresh content but, a way for a user to quickly search for the tire or content they wanted.
I was brought on as a support user experience role for this project. The work I did focused on competitive research and creating wireframes to showcase a new search experience.
Below are the annotated wireframes used to influene the visual designs and build the search functionality.