BulbCreative | User Experience Designer | Freelance HTML, CSS and Jquery Developer | Denver, Colorado

ideal image

a website redesign proposal

ADT - Responsive Web App - Dashboard

the brief

We wanted to present Ideal Image with a sound rational for a website redesign. For over a year SapientNitro had been working with Ideal Image to transform their brand and help them continue to drive leads to Ideal Image locations nationwide. Our efforts (from strategy, to design and analytics) have helped to significantly improve Ideal Image's business results. Now, we had the opportunity to go back to Ideal Image with a sound proposal to help them improve their web presence.
ADT - Pitch Dashboard
objectives
Position Ideal Image as an expert in the beautry category which would drive leads and improve conversion rates.
ADT - Pitch Dashboard
must haves
The ability to schedule consultations online,, chat with customer support and book non-LHR treatments.
ADT - Pitch Dashboard
future
The ability to up-sell and cross-sell services to existing and prospective customers. E-commerce potential.
ADT - Pitch Dashboard
goals
Improve Ideal Image's online presense attributed by higher conversion rates on the .com

My Role

I was the creative user experience lead on this pitch. The work I did focused on requirements gathering, competitive analysis, sketching and wireframing. During this project I also had the pleasure to work with other creative leads to ensure the new website would meet the objectives of improving the site.

Discovery phase

Below are some of the documents that were created in order to understand the breadth of the customer journey and how Sapient could improve the guest experience by empowering Universal's Team Members.
ADT App Flow
ADT Settings Flow
ADT Settings Flow

experience design

Following our initial discovery exercises, high fidelity wireframes were produced with an aim to satisfy the objectives and goals.
ADT - Automations Dashboard
ADT - Dashboard
ADT - Lights
ADT - Dashboard
ADT - Lights
ADT - Automations Dashboard

visual design

Because this was a pitch project, my collaboration with visual designers was very much a creative exercise. We worked closely together to produce the best possible solutions for Ideal Image.
Ideal Image Pitch Work - Home Screen
ADT - Mobile App - Automations
ADT - Mobile App - Automations
ADT - Mobile App - Automations
ADT - Mobile App - Automations
ADT - Mobile App - Automations
ADT - Mobile App - Automations
ADT - Mobile App - Automations
ADT - Mobile App - Automations