I was the creative user experience lead on this pitch. The work I did focused on requirements gathering, competitive analysis, sketching and wireframing. During this project I also had the pleasure to work with other creative leads to ensure the new website would meet the objectives of improving the site.
Below are some of the documents that were created in order to understand the breadth of the customer journey and how Sapient could improve the guest experience by empowering Universal's Team Members.
Following our initial discovery exercises, high fidelity wireframes were produced with an aim to satisfy the objectives and goals.
Because this was a pitch project, my collaboration with visual designers was very much a creative exercise. We worked closely together to produce the best possible solutions for Ideal Image.